by Wyatt Wright Money makes the world go 'round. Everybody wants more and nobody has enough. It is inherently the highest concern for businesses, whose actions are regulated by markets more than anything else. In popular consciousness "big business" typically ends up being demonized, sometimes with good reason. The intersection of economics and any other issues often sparks contentious debate. For example, Roger Koopman from the Public Service Commission claims that government incentives for renewable energy are negative as they stifle innovation while Mike Prater of the Invenergy Judith Gap Wind Farm claims that the production tax credit wind farms are granted makes development much easier.
It's common to hear that conservation and economic development are at odds, that you either pollute and make money or conserve and sacrifice industry. This is not true. Two Dot Ranch preserves the ecological vitality of their land through rotational grazing of their cows. Timeless Seeds incentivizes the growth of lentils which enrich soil and require less water. Sandy Arrow Ranch is a work in progress ranch whose goal is to go "beyond organic" by forgoing chemicals for natural compost, no-till practices, and cover crops. They hope to inspire a revolution in farming through financial success. An organic farm in Egypt growing cotton has had lower costs and improved yields with a steady 14% annual revenue increase and a water bottle plant aiming at water neutrality has an annual growth rate of 25% (Haanaes et al, Making Sustainability Profitable) Businesses centered around sustainability are not only possible, but profitable.
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